See, Facebook Really Isn’t a Global Phenomenon

9 Nov

Nate Elliott at Jupiter crunches the numbers at Facebook and unearths some Canadian news:

I got some sideways glances a few weeks back when I said that Facebook isn’t a global phenomenon. And when Facebook announced the Microsoft investment a few days later, they very pointedly stated in their press release that “almost 60 percent of Facebook’s users are outside the US.” It seems that some people really do think this is a truly global site.

But I’ve spent the last half hour data-geeking the new Facebook ad targeting tool — the one that lets you look at how many users there are based on different target criteria like age or gender or country — and doing some rough calculations. The data couldn’t be much clearer.

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