Dove Viral Draws Heat From Critics

26 Nov

The beauty industry is in the eye of the beholder.  Behold the blowback…

“Onslaught,” from Ogilvy, Toronto, has amassed about 1 million views on YouTube since its Oct. 1 debut, still well under the 12 million generated by its oft-honored predecessor, “Evolution,” whose viewership also got a boost from the new video.

But even with lower viewership, “Onslaught” already has produced two rather trenchant critiques. The latest, with 40,000 views and numerous blog links, mashes the Dove video with Axe ads and morphs the original tagline “Talk to your daughter before the beauty industry does” to ” … before Unilever does.”

Dove Onslaught

Tags: | | | | | | | | | | | | | | | | | | | | | | | | | | |

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: