Dove Viral Draws Heat From Critics

26 Nov

The beauty industry is in the eye of the beholder.  Behold the blowback…

“Onslaught,” from Ogilvy, Toronto, has amassed about 1 million views on YouTube since its Oct. 1 debut, still well under the 12 million generated by its oft-honored predecessor, “Evolution,” whose viewership also got a boost from the new video.

But even with lower viewership, “Onslaught” already has produced two rather trenchant critiques. The latest, with 40,000 views and numerous blog links, mashes the Dove video with Axe ads and morphs the original tagline “Talk to your daughter before the beauty industry does” to ” … before Unilever does.”

Dove Onslaught

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