Will consumers & marketers circumvent media companies?

3 Jan

Media companies are now being bypassed as marketers go directly to their audiences through sites like Google and Yahoo:

in this 3 Minute Ad Age report, Ad Age editor Jonah Bloom predicts media companies will have a rough time in 2008 as marketers bypass them with more direct-to-consumer advertising. And, a new study by Borrell Associates finds that stand-alone web companies like Google and Yahoo now control more of the local online advertising market than the websites of country’s newspaper companies.

Tags: | | | | | | | | | | | | | | |

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: