Gawker: If you don’t buy this magazine we’ll kill this dog

15 Jan

In January 1973, National Lampoon published what would become one of the most famous magazine covers of all time: A photograph of a cute pup with a gun held to its head, next to the headline “If You Don’t Buy This Magazine, We’ll Kill This Dog.” Turns out that whoever wrote that line was a visionary. Almost exactly 35 years later, someone’s finally adopted a somewhat finessed version of that MO, only it pertains not to the glossy world but to the blogosphere — and it works from the inside out.

It relates to a new compensation scheme, and it goes roughly like this: “If You Don’t Click on This Post, We’ll Kill This Blogger.” Well, OK, not exactly — but the blogger might lose the will to live, because her pay rises and falls in direct proportion to the number of people who click on her blog posts.

Nick Denton gets Pied at RADAR mag relaunch party

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One Response to “Gawker: If you don’t buy this magazine we’ll kill this dog”


  1. In Which We Fish With Mirrors « This Recording - January 16, 2008

    […] addressed the claims, with Nick Denton showing us, through a graph, how the blog has maintained its popularity despite the criticisms that the quality of the site has […]

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