Digital media offers triple play opportunity for broadcasters

28 Mar

Canada’s Now Public co-founder and CEO Leonard Brody spoke about the importance of citizen journalism. “What we have noticed is that people do it for social engagement. We get two million readers a month and 700 pieces of content a day. Consumers are moving towards a higher personal locality. One reason why Facebook news feeds are checked out more by users than traditional news sources is that you get information that is personally relevant.”

The site uses the crowd source model and gives complete editorial control to users. Since they use citizen journalists, often they get videos in places where other agencies have not been able to go.

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