Hitwise: MySpace Takes 3/4ths of US Social Network Traffic

8 May

Although there are competing metrics that tell different stories, it looks like Myspace is still the 800 lb gorilla of social networking in North America.

According to web measurement firm Hitwise, MySpace commands 73.82% of all social networking traffic. The data comes from Hitwise’s special social networking category, which tracks US traffic 57 leading social networks. MySpace took nearly 74% of all traffic to those sites in April, with Facebook second at 14.8% and MyYearBook third with 1.33%. Overall, social networking traffic is down 16% year-over-year.

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