Fortune 500 Takes Over BlogWorld

18 Sep

This doesn’t surprise me but it’s interesting to see the stats on this.

Featured speakers at the pre-show event on September 19 include:

  • John Andrews, Senior Marketing Manager – Emerging Media at Walmart
  • Michael Brito, Social Media Evangelist at Intel
  • Hilary Weber, Director, Internet Marketing Services at Kaiser Permanente
  • Michael E. Rubin, Vice President of Community at The Blog Council

Despite the radical misnomer that blogs carry, there’s no doubt that blogs are serious business. Recent studies have indicated that 15% of Fortune 500 companies communicate with consumers via blogs and that larger companies are more likely to be using blogs than their smaller counterparts. Blogs can be found at nearly one-third (32%) of the Fortune 50, 16% of the Fortune 201-250 and only 2% of the Fortune 451-500.

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One Response to “Fortune 500 Takes Over BlogWorld”

  1. Michael E. Rubin, Blog Council September 22, 2008 at 7:07 pm #


    Thanks for the shout-out! It was a great panel. John, Michael, and Hilary are all real heroes. They stood up at a conference where people were actively dismissing the efforts of people who work for corporations and gave concrete examples why corporate blogging works.

    By the way, you might be interested to know that they and 5 others are going to be sharing case studies on corporate blogging at BlogWell. This is an event we’re putting on in San Jose on October 29. Check it out at

    312-932-9000 / / twitter: merubin
    I am a Blog Council employee and this is my personal opinion.

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