Microsoft ‘I’m a PC’ Ads Were Created Using a Mac

21 Sep

It is rare that you see a company pushed so far back on their heels as Microsoft.  Apple’s campaign to ridicule the PC and the spectacular failure of Vista has made Microsoft a bit of a laughing stock with the cool kids.  So Microsoft is hitting back with a set of (very lame) ads dispelling the myth that a ‘PC is not a stereotype’.  To do this they have assembled a bizarre assortment of people who demonstrate the diversity of PC users by proclaiming that ‘I’m a PC’.  It might seem like a fine point but lining people up to claim that they are machines is not a great way to humanize your technology. 

…Oh yeah, and it turns out the ads were made on – you guessed it – a Mac.

Turns out that phase two of the “I’m a PC ” advertising counterattack against Apple was… created on a Mac. If Apple was smart, and I think they are, they’d have another Hodgeman ad making fun of this produced and in the can yesterday.

Steve Ballmer I'm a PC I'm a PC 2

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