Vancouver Real Estate Group Hits Blogger With Legal Demands

13 Dec

Here’s an example of how not to handle a blogger.

Being in the right is not what always counts when it comes to public relations; what matters is what the public comes to understand. From a PR strategy perspective, the Real Estate Board of Greater Vancouver exercised poor judgment in its minor dispute with Vancouver Condo Info.

Inherent in public relations is the notion of relationship. This implies a respectful engagement with your audience. Hence, when contacting a blogger, spam is not good PR, hate mail is not good PR, but maybe a short email with a fact sheet attachment is.

In the matter of the REBGV v. Vancouver Condo Info, the blogger posted a graph with a potentially confusing title — one that the board thought infringed on its trademark. But rather than have a staffer send a quick email suggesting a correction, the REBGV calls on lawyers to make demands of the blogger with the intent of issuing a cease-and-desist.

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